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Stef Verbeeck

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Dutch
English
Stef Verbeeck

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Stef Verbeeck

Who is Stef Verbeeck?

Stef Verbeeck is a partner and brand strategist at Pavlov, a niche consultancy specialising in brand strategy, brand experience and brand identity with an operating base in Antwerp. 

He has more than 20 years’ experience as a branding consultant and has worked for countless brands, from start-ups to multinationals and public authorities. Stef is the author of four best-selling books on (personal) branding and is a frequent international keynote speaker on the subject. 

In his animated and interactive style, he guides full houses through his sometimes controversial insights into brand strategy, customer experience and marketing – based on concrete figures, recognisable cases and expertise that comes directly from his experiences with customers. 
 

  • Brand-hacking: render your brand unmissable with these seven crucial insights

    Marketing & communication
    Management

    Many organisations are not sufficiently aware that their brand is their most valuable asset, and that they can profit from their brand when it comes to binding customers, attracting the right talent and making their customer experience and marketing more efficient.

    During this session, the Pavlov brand strategist and author, Stef Verbeeck, guides participants in an inspiring and interactive way through the seven crucial insights that will make their brands indispensable. With many examples, stats and methods from his popular book, Brandhacking, he demonstrates how his hearers can get more out of their brands – without being reduced to trends, jargon or huge budgets.

    Just as with the book, this session is a plea to revalue brands upwards and to focus on customer motives. With the insights, participants can immediately start optimising their brands.
     

  • Personal branding: the key to a human-to-human business model

    Marketing & communication
    Management
    HR & Wellbeing

    A strong personal brand assists professionals, entrepreneurs, politicians and citizens in making their values visible to the outside world and in marketing themselves as experts. Moreover, a strong personal brand turns out to be the key to creating real human interactions between brands and their customers.

    During this session, the brand strategist and author, Stef Verbeeck, takes participants on a quest to create their own brand based on their unique expertise, skills and personalities. By using the tried and tested O4 method, participants discover how to develop a strong personal brand for themselves and turn it into an asset in their professional lives. They discover how to become the CEO of their own brand and to lay the foundations of genuine, empathetic interactions with others as they build their career or business model.
     

Stef Verbeeck
Stef Verbeeck
Stef Verbeeck
Stef Verbeeck
Stef Verbeeck

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