Stef Verbeeck

Orateur
Néerlandais
Anglais
Stef Verbeeck

Qui est Stef Verbeeck ?

Stef Verbeeck est partenaire et stratège en stratégie de marque chez Pavlov, un cabinet de conseil spécialisé dans la stratégie de marque, l'expérience de marque et l'identité de marque, basé à Anvers.

Il a plus de 20 ans d'expérience en tant que consultant en stratégie de marque et a déjà travaillé pour des centaines de marques, qu'il s'agisse de start-ups, de multinationales ou de gouvernements. Stef est l'auteur de quatre livres à succès sur l'image de marque (personnelle) et un conférencier international fréquent sur le sujet.

Dans son style animé et interactif, il guide des auditoires bondés à travers ses idées parfois controversées sur la stratégie de marque, l'expérience client et le marketing, en s'appuyant sur des chiffres concrets, des cas reconnaissables et une expertise tirée directement de ses expériences avec les clients.

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    Brand-hacking: render your brand unmissable with these seven crucial insights

    Many organizations do not fully realize that their brand is their most valuable asset and do not comprehend how to make their brand help them interact with target audiences, attract the right talent, improve their customer experience, and render their marketing efforts more efficient.

    During this session, brand strategist and author Stef Verbeeck (Pavlov) takes participants on an inspiring and interactive journey using the seven crucial insights into making brands indispensable. Using countless examples, numbers and methods from his popular book Brand Hacking, he shows the audience how to get more from their brands without having to resort to trends and empty jargon or having to spend enormous budgets.

    Just like the book, this session is a plea to reinstate brands in their rightful place and put customer motives in the spotlight. Using the insights offered, participants can start optimizing their own brand right away.
     

    Personal branding: the key to a human-to-human business model

    A strong personal brand helps professionals, entrepreneurs, politicians and civilians make their values visible to the world around them and market themselves as experts. Furthermore, a strong personal brand appears to be the key towards creating authentic human interactions between brands and their customers.

    During this session, brand strategist and author Stef Verbeeck (Pavlov) takes participants on a quest to discover their own brand, based on their unique expertise, skills and personalities. Using the proven D4-method, participants discover how to develop a solid personal brand for themselves and use it as a trump card in their professional lives. They discover how they become the CEO of their own brand and start building the foundation for sincere, empathic interactions with others while working on their career or business model.
     

    Relationship Renaissance: Why brands should focus on emotional and human relations with their clients

    After decades of optimizing, digitizing, automating and rationalizing, an unfortunate distance has emerged between brands and their clients. Loyal fans are becoming a rarity and brands seem to be fighting for each client or employee in a post-pandemic world full of challenges. Without them even noticing, many brands have become interchangeable providers of goods and services, completely estranged from their target audiences.

    During this session, brand strategist and author Stef Verbeeck explains which myths organizations use to make too many wrong decisions nowadays. At the same time, he provides the proven methods to make brands into love brands again using the five universal virtues, which he illustrates extensively using recent research, statistics, examples and insights.

    Relationship Renaissance is a plea to help your brand claim its rightful place as a valuable long-term partner using emotional and human interactions.