Who is Karel Demeester?
Through his fifteen years of international experience with leading sales & marketing firms, Karel has built up unique expertise in influencing omnichannel buying behaviour. Among other things, he successfully led the digital sales & marketing transformation at Coca-Cola European Partners and, together with leading retailers, developed numerous scalable innovations.
As a respected adviser and co-founder of Callebaut Collective, Karel accompanies manufacturers and retailers from various B2B and B2C sectors on their digital sales & marketing journey towards an effective go-to-market strategy 'from passion to purchase'.
Karel is a passionate game changer who, as keynote speaker (at congresses and in-company) and guest lecturer (at the Vlerick Business School, UGent and Artevelde Hogeschool, among others), enjoys taking his audience on a journey through customer centricity, digital transformation and innovative sales & marketing techniques with an appealing story.
His outspoken vision of how, as a business leader or marketeer, to deal with contemporary chaos has resulted in the book ‘ACT HUMAN, waarom succesvolle bedrijven investeren in langdurige relaties’ (Why successful businesses invest in long-term relationships) (Lannoo Campus, 2021), which he wrote, together with Jan Callebaut and Prof. Sarah Steenhaut.