Who is Wouter Cauwenbergh?
Wouter is the father of three children and the brains behind CUBZZ and Stichting Robin: two successful examples of how a social goal can become the engine of a business. ‘Purpose-driven business’ is the solution for many challenges in society. Companies that pursue a social goal in all their activities are the companies of the future. They offer employees and customers the opportunity to make a real difference on a daily basis. This means commercial success is no longer an objective, but rather a consequence.
Wouter shows that entrepreneurship and ‘purpose-driven business’ are the future. For instance, CUBBZ has allowed him to donate over 200,000 euros to children's charities, such as SOS Kinderdorpen, Netwerk tegen Armoede, Stichting Robin and Rode Neuzen. Companies like Carrefour, Unilever and Brussels Airport were more than happy to support his efforts.
Wouter's enthusiasm and passion for enterprise are very inspirational. You can clearly see that his heart guides his entrepreneurial spirit. He also tells his story with 100% conviction and has 100% belief in everything he does. As far as I am concerned, one of Wouter's biggest assets as guest speaker is his authenticity.
Lecturer Management and enterprise – UCLL business management
It is already the 2nd year that Wouter comes to my ‘Managing Brand Equity’ class (for Master students at UCL. Wouter is an amazing orator with a contagious energy and is transmitting his passion in a very sincere and authentic way. Not easy to catch the attention of students during 2 hours, but they were so inspired by the way Wouter brought his message as well as the content of his speech that they wanted even more.
Lecturer in marketing Université de Louvain-La-Neuve