Wouter Cauwenbergh

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Dutch
French
English
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Who is Wouter Cauwenbergh?

Wouter is the father of three children and the brains behind CUBZZ and Stichting Robin: two successful examples of how a social goal can become the engine of a business. ‘Purpose-driven business’ is the solution for many challenges in society. Companies that pursue a social goal in all their activities are the companies of the future. They offer employees and customers the opportunity to make a real difference on a daily basis. This means commercial success is no longer an objective, but rather a consequence.

Wouter shows that entrepreneurship and ‘purpose-driven business’ are the future. For instance, CUBBZ has allowed him to donate over 200,000 euros to children's charities, such as SOS Kinderdorpen, Netwerk tegen Armoede, Stichting Robin and Rode Neuzen. Companies like Carrefour, Unilever and Brussels Airport were more than happy to support his efforts.

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    Purpose: the ‘sweet spot’ for companies

    At a time when companies are struggling to deal with more and more burn-outs, the ‘war for talent’ and candidate employees who want more than just a good salary, companies are trying to find another way to sustainably motivate their human capital.

    Ever since he founded CUBZZ, Wouter has discovered on a daily basis how ‘purpose’ can inspire people, motivate them and trigger them into action.
    The story of CUBBZ should inspire companies to focus on ‘purpose’ in everything they do. This will allow them to create a new dynamic that will be unstoppable. In this keynote, Wouter personifies an approach in which the ‘why’ behind our daily activities becomes a driver for energy and satisfaction in the work that we carry out. Imagine what you could achieve if this approach was also adopted by the people in your company!

    Children in control: CUBZZ, a story of, for and by children

    It's a well-known saying: “Children are the future”. CUBZZ firmly believes that it is the task of the adults in society to collectively ensure that our children grow up to become socially responsible adults, who naturally realise the importance of looking after one another, our surroundings and the world that we have inherited.

    CUBZZ sounds like a fairytale. Considering its objectives, context and focus on the bigger picture, CUBZZ is the ideal way to inspire infant school and primary school children and show them how they can make a real difference. How the world is no paradise, but a place we can make something of. Wouter focuses on children and makes them part of the solution.

Wouter's enthusiasm and passion for enterprise are very inspirational. You can clearly see that his heart guides his entrepreneurial spirit. He also tells his story with 100% conviction and has 100% belief in everything he does. As far as I am concerned, one of Wouter's biggest assets as guest speaker is his authenticity.

Sofie Guns

Lecturer Management and enterprise – UCLL business management

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It is already the 2nd year that Wouter comes to my ‘Managing Brand Equity’ class (for Master students at UCL. Wouter is an amazing orator with a contagious energy and is transmitting his passion in a very sincere and authentic way. Not easy to catch the attention of students during 2 hours, but they were so inspired by the way Wouter brought his message as well as the content of his speech that they wanted even more.

Thierry Jupsin

Lecturer in marketing Université de Louvain-La-Neuve