Sarah Steenhaut

Speaker
Dutch
English
Photo of Sarah Steenhaut

Who is Sarah Steenhaut?

Sarah is passionate about marketing. Combining scientific insights with business experience in different industries, she strongly believes in marketing as the driving force behind successful business reorientations in these challenging times. Sarah is motivated by challenges, triggered by complexity, inspired by what is new, and determined to bring about change.

Mother, wife, professor, adviser, manager, girlfriend, … Sarah is many things rolled into one. Sarah is able, from these many different roles, to recount stories that linger, because they are substantiated and full of tangible examples.

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    Bye-bye marketer, welcome human activator

    Marketing is in distress: it is viewed as a box of tricks "used to manipulate human weaknesses". The introduction of the Human Activator provides a proven response based on an intelligent and collective approach. 

    The Human Activator brings people and the broader social context back to the essence of strategic planning. He is triggered by change and the conviction that reorientation is necessary. He is the catalyst for coalitions by actively seeking out complementary expertise. And he connects people within an interconnected ecosystem by identifying and activating human motivations by means of a wide range of digital tools and technological solutions.   

    This Human Activator is at home with the major commercial brands, but equally with movements in social values. Your organisation can only succeed in the future if the Human Activator invests in long-term relationships.
     

    Digital is eating your industry too

    We are living in a VUCA world in which digitalisation and technological developments are having an enormous impact, sometimes for the better, sometimes for the worse. The key is in how to deal with the issues. 

    In this keynote, Sarah will start with an introduction to the complex digital age. She does this on the basis of concrete observations on business models, product definitions, customers’ expectations and forms of cooperation. With many inspiring examples, which will provide you with the levers needed to take a close-up look at your market: what does all this mean for the future of your industry? 
     

Sarah Steenhout's keynote 'Act human' is an excellent guide to marketing and management in these complex times.  Sarah captivatingly conveys what today is all about: activating human relationships. Illustrated with concrete cases and using clear models, the classic marketer is waved off and the Human Activator is brought in . Highly recommended.

Marc Michils

Kom op Tegen Kanker, CEO

Micro

Sarah delivered an enlightening and inspiring keynote for the diamond sector. The compilation of key marketing and digital trends provided insight and inspiration in defining our strategy. The many examples showed how the luxury industry can concretely innovate and adapt to the digitised society. We gained a lot from it.

Steven Boelens

Baunat, co-founder