Sara Vercauteren

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Sara Vercauteren

Who is Sara Vercauteren?

Sara Vercauteren has more than 20 years’ experience as a communications expert and spokesperson, initially in politics as spokesperson for a number of ministers. Following that, she was director of communications and spokesperson at DPG Media for ten years. She also chaired the crisis communication team there.

Since 2021, together with Anja Peleman, Sara has been managing director of the PR and strategic communication agency, Bepublic Group. She also teaches spokesmanship at the Thomas More University of Applied Sciences in Mechelen and provides media training to organisations and anyone in need of (crisis) communication advice. In 2018 she released the book 'No Comment. 101 tips for spokespersons and press officers.” That same year, she was voted Spokesperson of the Year.

    No comment

    Preparation is everything. This is tip 76 from the book 'No Comment. 101 Tips for spokespersons and press officers.' by Sara Vercauteren. Sara also takes you behind the scenes of VTM, where she worked as a spokeswoman in 2018 and had to prepare some quite remarkable communication. A VTM NEWS journalist wanted to present himself as transgender and asked Sara for help with communication. The story behind Bo Van Spilbeeck's coming out shows very concretely how you can tell difficult stories to the outside world and how you can build support.

Communication specialist Sara Vercauteren provides incredibly fascinating insights regarding spokespersons and speaking in the Medialabweek at the @VUBrussel.

Tim Raats

Professor Vrije Universiteit Brussel

Baudouin became Bo. Sara Vercauteren reveals how this communication was strongly orchestrated. Preparation is everything. You can even prepare for crisis communication.

Kristof Geens

Spokesperson for the Fire Brigade Zone Antwerp

Micro

Nice explanation of how the story 'Boudewijn becomes Bo' had to be primarily a story about Bo's transition. Opens your eyes to how much preparation was involved and how difficult it is sometimes to keep control.

Nora Ed-Daoui

Coordinator and lecturer at Odisee Hogeschool college

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