Sara Vercauteren

Sara Vercauteren

Communication specialist Sara Vercauteren provides incredibly fascinating insights regarding spokespersons and speaking in the Medialabweek at the @VUBrussel.

Tim Raats

Professor Vrije Universiteit Brussel

Baudouin became Bo. Sara Vercauteren reveals how this communication was strongly orchestrated. Preparation is everything. You can even prepare for crisis communication.

Kristof Geens

Spokesperson for the Fire Brigade Zone Antwerp


Nice explanation of how the story 'Boudewijn becomes Bo' had to be primarily a story about Bo's transition. Opens your eyes to how much preparation was involved and how difficult it is sometimes to keep control.

Nora Ed-Daoui

Coordinator and lecturer at Odisee Hogeschool college