Who is Sara Vercauteren?
Sara Vercauteren has more than 20 years’ experience as a communications expert and spokesperson, initially in politics as spokesperson for a number of ministers. Following that, she was director of communications and spokesperson at DPG Media for ten years. She also chaired the crisis communication team there.
Since 2021, together with Anja Peleman, Sara has been managing director of the PR and strategic communication agency, Bepublic Group. She also teaches spokesmanship at the Thomas More University of Applied Sciences in Mechelen and provides media training to organisations and anyone in need of (crisis) communication advice. In 2018 she released the book 'No Comment. 101 tips for spokespersons and press officers.” That same year, she was voted Spokesperson of the Year.
Communication specialist Sara Vercauteren provides incredibly fascinating insights regarding spokespersons and speaking in the Medialabweek at the @VUBrussel.
Professor Vrije Universiteit Brussel
Baudouin became Bo. Sara Vercauteren reveals how this communication was strongly orchestrated. Preparation is everything. You can even prepare for crisis communication.
Spokesperson for the Fire Brigade Zone Antwerp
Nice explanation of how the story 'Boudewijn becomes Bo' had to be primarily a story about Bo's transition. Opens your eyes to how much preparation was involved and how difficult it is sometimes to keep control.
Coordinator and lecturer at Odisee Hogeschool college