Peter Corijn

Speaker
Dutch
English
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Who is Peter Corijn?

Peter Corijn has extensive global experience as a senior executive spanning over 35 years. He served as the CEO of Van de Velde, a publicly traded company active in premium lingerie and swimwear. Prior to that, he held multiple C-Suite positions at Imperial Brands, a top 100 FTSE company, including Global CMO, Chairman of the Operating Committee, and President of Travel Retail. He also worked at P&G as Vice President, overseeing the CEEMEA Shave Care business, which generated more than $1 billion in revenue. Peter is the Founder and CEO of VUCASTAR Consulting. Peter holds two Master’s degrees in Law and has completed several executive programs at INSEAD, IMD, Harvard/Monitor, and West Point TLDG. Peter is a recognized expert in navigating disruption, leading in a VUCA (Volatile Uncertain Complex Ambiguous) world, managing change, and developing brands. He has lectured at INSEAD, IMD, and Solvay Business School and has delivered keynote speeches for various Fortune 500 companies across the globe. Interestingly, Peter is also an accomplished musician. During his youth, he supported well-known bands such as U2, Echo & The Bunnymen, The Scabs, and TC Matic. He still releases music under the name “Paul Numi”. His last 2 albums received international airplay and generated close to 400,000 streams. Additionally, Peter is set to publish his first book on result-oriented leadership and mission success in the fall of 2023. Peter has a keen interest in the martial arts (black belt Shotokan karate & krav maga). He has undergone rigorous training programs led by former SEALs, anti-terror commandos, and SWAT teams to gain insights into their principles of mission accomplishment and ownership.

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    Lessons from the Music Industry and Rock Stars on How to Deal with Disruption and Game Changing Innovation.

    The music industry is a prime example of innovation and game-changing strategies. There are valuable lessons to be learned from it that can be applied to your business. A gamechanger refers to a strategic initiative, product or idea that changes the way business is done. We’ve witnessed significant shifts in the music business, from vinyl to cassettes, to CD’s, to iTunes, and now streaming. Analyzing case studies will enable us to gain essential insights into how to effectively manage these critical turning points. These cases can be translated into critical strategies that will benefit your own company. Let’s add some rock & roll to your business!

    F.A.Y.U.R. It Up! How to Lead in a Crazy, Volatile World.

    In recent years, we have experienced the upheaval caused by Covid-19, a refugee crisis, and mounting anxieties over climate change. Furthermore, AI and digital technologies are making significant impacts across various industries. This keynote presentation will introduce you to the F.A.Y.U.R ™ methodology, which will help you navigate the current volatile landscape effectively, and even thrive in it. The presentation will not only focus on WHAT to do but also HOW to take action. For example, it will not simply assert that Agility and Resilience are crucial, but also provide practical tools and insights based on real-world experience and case studies.

    Growth = Change. How to Be A Positive Change Agent.

    Change is inevitable and crucial for growth. Different results require different actions and choices. Therefore, irrespective of your business’s current state, successful change management is essential. However, many change initiatives fail, with a failure rate of 70% in digital transformations alone. Additionally, there is often significant opposition to change. This keynote will equip you with a number of tools, not only on WHAT actions to take but also HOW to execute them. For example, we will explore the root of habits, how to modify them, and how keynote habits can drive cultural change within an organization. Moreover, we will analyze effective advertising case studies and translate their strategies into successful change programs.

In our Hersheys' distributor and leadership conference, Peter provided a highly inspirational speech on how to win in the volatile disruptive world of the Middle East. The team was totally engaged and received several useful tips on how to develop our business approach. Highly recommended.

Habib Azar

Category Lead Impulse Americana Foods

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At our Boots conference, Peter delivered a highly inspiring keynote to the entire Boots Finance function on how we could become better change agents. What was particularly appreciated is that the insights were highly actionable. The simple yet powerful examples to demonstrate how the advice and tools could be used were very strong. It left the teams motivated to support our change programs. Furthermore, it was highly engaging because of the case content.

Shane McCardle

Director of Finance at Boots and Brexit Lead for Ireland & UK

Peter gave us an outstanding keynote on how to successfully lead in a VUCA world. He shared his actionable F.A.Y.U.R. methodology, which contained several ideas that we could apply in our business. A lot of convincing – and entertaining - cases were shared that provided compelling insight. A highly recommended experience!

Souheil Badaa

Global CMO Novatis Group