Jochen Roef

Speaker
Dutch
English
Photo of Jochen Roef

Who is Jochen Roef?

Jochen is the founder of Blinc Sales Institute and Traicie.com, both trendsetting companies in their market segment. Jochen is passionate about human potential, sales and HR. After completing his Master’s in Psychology, he performed various sales functions that increased his fascination for sales and human diversity.

He developed a method that results in a personalised sales and marketing approach, which sales professionals can use to stand out in our heavily digitalised world. Blinc Sales Institute guides commercial directors and sales teams for clients such as KBC, Showpad and Puratos. Besides that, via Traicie.com Jochen creates pioneering AI applications that help HR departments globally to win the war for talent.

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    The future of HR, today!

    We live in fascinating times. AI generated images win internationally renowned photography awards. Google Deepmind diagnoses 50 of the most complex eye diseases.
    And what about HR? How are they adopting technology? Amidst the global war for talent, there is an huge opportunity to create unprecedented synergy between man and machine and tackle the current HR challenges. Based on 5 burning HR trends and 5 augmenting technology, this talk takes HR professional on the path to future proof HR practices. Down to earth and reality based, we look at how HR can gradually integrate technology and create massive value for themselves, candidates and employees. 

    Touching people = creating customers: how to make your sales and marketing approach stand out in a world of digitalisation and hyper-personalisation

    What is the point of salespeople in a society where customers have more information than they can handle, everything is available online and things are delivered within 24 hours? Selling in 2020 is fundamentally different from traditional commercialism.

    Touching people = creating customers contains many practical examples from innovative market leaders who have implemented RIO methodology in their commercial organisations in recent years. How can you maximise personal impact, sales results and customer satisfaction in the shortest possible time - that is the essence of this keynote. The extremely pragmatic RIO model, and a step-by-step approach, is used to construct a modern sales process. This includes the likes and dislikes - and dos and don’ts - of each type of customer, which lead to the highest possible customer appreciation.

We are all familiar with the clichés about offering training or keynotes to salespeople. ‘They are very cagey, because there isn’t a great deal that we can teach them...’
Jochen refutes this cliché, because this session is about allowing sales people to look at themselves... and their natural skills for selling products. He offers great insight into how we can confront our personality type and then positively implement this knowledge in the sales process.

Brecht Vandenborre

Sales Director Stas

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Having learned about hard selling techniques, consultative selling theories and the ideas of other sales gurus, Jochen Roef presents a very practical model that offers you insights into your personality and the difficulties you sometimes experience as a salesperson. Whereas others try to present a single method for improving the success of your sales efforts, Jochen tells you that everyone is different and able to succeed by using different sales techniques. I have rarely followed a course where I have learned so much that can immediately be put into practice. The relaxed setting, with the odd bit of humour, was the icing on the cake.

Yentl Vandenbroucke

Country Manager Belux Performanse