Who is Jean Van Marcke?
Jean is an internationally renowned expert in strategy and leadership. His application of military strategy in the world of business is remarkable. But his expertise is not merely theoretical. He helped industrial sanitation group Van Marcke, with its famous seahorse logo, to become the market leader in Belgium.
Jean Van Marcke is the second generation of this entrepreneurial dynasty. His father established a sanitaton wholesale business back in 1929. After completing his studies in commercial sciences, Jean joined the business in the early sixties. In 1970 he became the company's general manager. Under his stewardship, turnover increased from around 6 million to 425 million euros.
Jean knows what entrepreneurship is about and is perfectly familiar with the strengths and weaknesses of a family business. He is an academic and unites theoretical approaches with the day-to-day reality of running a business. One of the fascinating aspects of his approach is his reliance on military strategy.
The lecture by Jean Van Marcke was excellent and the many anecdotes only made it all the more fascinating. Jean Van Marcke tells his story in a manner that could captivate you for hours.