Isabelle Dumortier

Speaker
Dutch
English
Photo of Isabelle Dumortier

Who is Isabelle Dumortier?

There is no age limit on being an entrepreneur. Isabelle started her first webshop in her early twenties. She immediately realised that online business is full of pitfalls; it was a hard but valuable lesson. But giving up is not in Isabelle's nature and she fought on. Many years later, and so many experiences richer, she talks to you about her enthralling and infectious story, which has a healthy dose of courage, strategic thinking and creativity.

The webshop www.tutu-shop.com is her most recent project. The creation and development of the shop, with pop-up stores in Knokke and Antwerp in the summer of 2016, is a story in its own right. She discovered a gap in the market when preparing a bachelorette party for a friend of hers. She couldn’t find a single shop that sold trendy tutus that were suitable for daywear and not just for ballet school. The idea was born by chance and, within a few months, she had built a very successful webshop. The webshop made its international breakthrough in 2017. Negotiations are currently ongoing for offline shops in Ibiza, Paris and possibly New York.

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    Customer service makes the difference

    How can companies establish a sustainable relationship with their customers? Isabelle explains why customer focus is essential if you want to keep your organisation healthy. She uses her personal experience, research and specific cases to show how you can establish a solid long-term relationship with your customers. Her expertise teaches both young startups and big companies why it’s wise to develop a customer-oriented strategy.

    Customer service is the flagship of any self-respecting company these days. How can you ensure that customer focus becomes engrained into the DNA of your organisation? How can you maintain brand awareness, and how can you develop efficient branding via customer service?

    Getting started online

    How can you become a successful online entrepreneur? Isabelle goes though all stages in this process: from idea and launch to international breakthrough. This keynote is aimed at people who want to take their first steps in the online world: business managers, city officials, hospitality managers, event managers and employees in creative companies who want to sell their products to the general public...

    As an experienced digital expert, Isabelle reveals practical, cheap and user-friendly tools and tricks. Those who want to launch a webshop, develop a new application or set up a popular blog will immediately be put on the right track. Digital enterprise is something you have to do with both feet firmly on the ground. Isabelle isn’t touting digital claptrap; she shares her first-hand experiences, with the emphasis on what is practical and useful.

    A webshop with a story: the Tutu Shop

    Isabelle had wild plans for a bachelorette party with fun, drinks and a girlie outfit with a tutu. But... she couldn't find a single tutu that was worth wearing. An idea was born. Isabelle's entrepreneurial spirit did the rest and the Tutu Shop was online in record time. And with great success too. Elle Magazine and Nina Magazine were impressed.

    Isabelle tells the warts-and-all tale of her online shop. Because every success story has its pitfalls and setbacks, and these are also addressed. The expertise that she acquired at professional agencies over the past ten years was put to good use in her own business. Everyone will learn something from her experience.

I have been working with Isabelle since 2011 and have relied on her for several international A brands when overseeing the digital transformation at these companies. I don’t know any other client managers with the same passion for her customers.
She has an innovative vision of the digital future, but doesn’t lose sight of the practicality. She makes connections that others might not see.
Isabelle represents the millennials target group, which has grown up in a connected world. Her enthusiasm will absorb you into her world and show you the fantastic possibilities that this medium has to offer you.

Daniel Janus

Sr. Digital Strategist & Entrepreneur

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Isabelle gave me a lot of practical tips and valuable feedback about my own keynotes. Isabelle is a fantastic woman; positive and professional, and I look forward to working with her again!

Michael De Decker

CFO