Who is Isabelle Dumortier?
There is no age limit on being an entrepreneur. Isabelle started her first webshop in her early twenties. She immediately realised that online business is full of pitfalls; it was a hard but valuable lesson. But giving up is not in Isabelle's nature and she fought on. Many years later, and so many experiences richer, she talks to you about her enthralling and infectious story, which has a healthy dose of courage, strategic thinking and creativity.
The webshop www.tutu-shop.com is her most recent project. The creation and development of the shop, with pop-up stores in Knokke and Antwerp in the summer of 2016, is a story in its own right. She discovered a gap in the market when preparing a bachelorette party for a friend of hers. She couldn’t find a single shop that sold trendy tutus that were suitable for daywear and not just for ballet school. The idea was born by chance and, within a few months, she had built a very successful webshop. The webshop made its international breakthrough in 2017. Negotiations are currently ongoing for offline shops in Ibiza, Paris and possibly New York.
I have been working with Isabelle since 2011 and have relied on her for several international A brands when overseeing the digital transformation at these companies. I don’t know any other client managers with the same passion for her customers.
She has an innovative vision of the digital future, but doesn’t lose sight of the practicality. She makes connections that others might not see.
Isabelle represents the millennials target group, which has grown up in a connected world. Her enthusiasm will absorb you into her world and show you the fantastic possibilities that this medium has to offer you.
Sr. Digital Strategist & Entrepreneur
Isabelle gave me a lot of practical tips and valuable feedback about my own keynotes. Isabelle is a fantastic woman; positive and professional, and I look forward to working with her again!
Michael De Decker