Dries Henau - Yuri Vandenbogaerde

Speaker
Dutch
English
Photo of Dries Henau - Yuri Vandenbogaerde

Who are Dries Henau and Yuri Vandenbogaerde?

Dries and Yuri will go down in history as the guys who introduced a pleasant and fun way to wash clothes in their WASBAR, which is a cross-over between a laundrette and a bistro. They later opened Chez Claire, a luxury chain that focuses on a classic in the world of pastry: the éclair. They sold both chains and ‘the boys’ are now doing what they enjoy most: devising brand campaigns and plotting marketing projects.

Dries and Yuri are known for their contemporary take on branding and marketing; both men are in touch with modern society and possess the courage needed to act on their beliefs. Two men from whom everyone can learn something. The duo, who are also a couple in their private lives, have written several practical guides containing tips and tricks: Trek je plan in 50 stappen (Getting by in 50 steps), Hou je manieren in 50 stappen (Mind your manners in 50 steps), Trek je plan op vakantie (Getting by on holiday) and Snel gefikst, een nieuwe huishoudbijbel (Quick fixes: a new household bible).

Starting a brand and selling it within a year

Marketing & communication
Management

For the second consecutive time, Dries and Yuri managed to set up a business in no time at all. WASBAR opened three branches in two years’ time and was sold to Top Brands (Pizza Hut, PAUL) after three years. And things went even faster with Chez Claire. Within less than a year, three shops opened in Ghent, Antwerp and Brussels Airport, and the concept was sold to La Lorraine (Panos)

Both companies very quickly became genuine brands with their own distinct identity, interior and experience, and soon became the talk of the town How do you make a brand grow so quickly? What determines a strong brand? How can you turn your company into a brand? And how on earth do you make the big players take notice of your business within a year and create a saleable brand?

The real ‘Why’: why we go into business and why our company exists

Management
HR & Wellbeing

What is purpose? And why is it important for your company? This lecture involves searching for the real ‘Why’: why do we go into business and why our company exists. There is also a workshop on implementing the findings within the company. Ideal for the whole team/company.

Hi Dries & Yuri, thanks for the enjoyable presentation at yesterday's Work Smarter event. I really enjoyed it and am a fan of your positive energy and spontaneity! Great learnings and particularly good to see that humour on stage is not a bad thing.

Maarten Deroey
Founder Slowify
Photo of micro

We were very enthusiastic about the keynote presented by Dries Henau and Yuri Vandenbogaerde. It was a fascinating and interesting evening, with a healthy serving of humour!

Hilde Peumans
C-Mine Genk

We were very satisfied with the presentation of Dries and Yuri: interactive, visually appealing, spontaneous and humorous, but also with good practical tips. This was an ideal for our event, in which our client focused on professional customers such as managers of young businesses and start-ups.

Jolien Monnissen
Pubmarket ifv BKCP

We really enjoyed the presentation by Dries and Yuri! It was accessible for everyone and the audience listened very attentively.

Isabelle Ockier
Ronde Tafel Deinze
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Superb presentation! Dries and Yuri were BRILLIANT!!

Boudewijn Dupont
Managing Director SIM Belgium nv/sa

The reviews of last month's Vlerick Retail Platform were very clear: the keynote of Dries and Yuri was very well appreciated; thank you once again! A snapshot of the reactions: unbelievable; well delivered, with great tips; authentic; very inspiring; dynamic; a true story of true innovation; infectious…

Astrid De Wael
Vlerick Retail Platform

Both men performed perfectly during the award ceremony at the ‘De Leukste Winkel van 2015’ (the best shop of 2015) event. Their keynote was an exciting double act, which contained a lot of humour. The audience was really impressed and thoroughly enjoyed it!

Antoinette Van Tongeren
Netherlands-based NDC Mediagroep
Foto van micro
Photo of Dries Henau - Yuri Vandenbogaerde
Photo of Dries Henau - Yuri Vandenbogaerde
Photo of Dries Henau - Yuri Vandenbogaerde
Photo of Dries Henau - Yuri Vandenbogaerde
Photo of Dries Henau - Yuri Vandenbogaerde
Photo of Dries Henau - Yuri Vandenbogaerde
Photo of Dries Henau - Yuri Vandenbogaerde
Photo of Dries Henau - Yuri Vandenbogaerde
Photo of Dries Henau - Yuri Vandenbogaerde

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