Clo Willaerts

Speaker
Dutch
English
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Who is Clo Willaerts?

Clo is a Belgian marketing professional with a whole legion of followers on social media and extensive experience in digital commerce (communities, streaming media, social media and digital transformation) for the travel, finance, media and telecommunications industries. Her popular technology blog has been a reliable source of information since 2004. Having worked as an internet and media professional for almost twenty years, she now travels around the world as consultant, speaker and author.

Clo describes herself as a technology optimist: she never tires of teaching and learning about digital technology and the impact it has on our daily lives. She is a natural talent on stage and regularly presents lectures in Belgium about social media, online privacy, digital marketing, artificial intelligence and future technologies at Karel de Grote Hogeschool, Thomas More, EHSAL Management School, Odisee, Vlerick Leuven Gent Management School and UBA Academy.

    The future started yesterday

    The best is yet to come. Current technological developments are presenting unprecedented opportunities for the future. Clo takes you on a journey into the future and introduces you to the dream world of a girl geek.

    After this lecture, you will be familiar with the worlds of artificial intelligence, virtual reality and augmented reality. Quantum computing offers many possibilities that will radically alter our lives as we know them. Clo offers a glimpse of what you can expect. Even fans of sci-fi series like Star Trek will be astounded.

    Digital marketing like a PRO: prepare, run, optimize

    At the end of 2018, Clo released a new book where she explains the importance of optimisation tools for digital marketing. Digital marketing like a PRO is an easy-to-follow step by step for guide for companies that want to get ahead and fully utilise their digital channels. During her accompanying keynote, the fervent market guru targets the less experienced marketing professionals among us as well as professionals who want to boost and update their skills. But one thing is certain: Clo's keynote will teach you exactly how you can achieve your marketing objectives!

    What will follow the Digital Transformation? About the impact of digital technology on our professional lives

    The internet has changed our professional lives forever. There is now very little difference between the virtual world and the real one. Clo knows the threats and pitfalls of the internet, but is also aware of all the opportunities and challenges that it offers.

    She shows how traditional communication and business models were turned upside down and which new possibilities materialised. They will certainly not have crossed your mind! Why must employees act as ambassadors and antennas? How can companies invest in digital literacy? And what are the benefits? Why will we all have to work differently after the Digital Transformation?

    Always Naked: about the impact of digital technology on our private lives

    New media are accompanied by new threats. When it comes to our online privacy, we often point the finger of blame at juggernauts like Google and Facebook. But Clo believes that, first and foremost, responsibility lies with us. This means we have to personally shape our online identity. And not everyone - digital natives and digital immigrants alike - seems to have understood this. Clo offers practical tips about how to protect your online identity and reputation and be more self-conscious when using social media.

    Digital strategies for your industry

    Thanks to many years’ experience in the world of commerce, Clo Willaerts is perfectly at home in the financial, automotive, tourism, media and telecommunication sectors. How can entrepreneurs effectively exploit the latest trends? How can you deploy influencers and other human brands?

Clo's presentation was excellent and met all our expectations. Clo was pleasant and friendly, entertained the audience and really got everyone thinking. I received a lot of positive reactions afterwards.

Nanda van den Hoogen

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Clo Willaerts made a special contribution, and everyone in the audience was unanimous in their positivity and praise. We were very pleased because she had prepared extremely well and had modified her lecture to suit our conference and our organisation.

Marianne Coopman

General Secretary COV

During her lecture, Clo Willaerts concisely guides the audience through the mazy world of digital media and uses a fascinating, fluent and sobering approach to highlight its impact on our personal and professional lives.

Martine Huysman

Chair Business Professional Women Knokke

Clo Willaerts is a fantastic speaker … with a sense of humour!

Natasja Verhoogt

HOEZO! Project management & Conference organisation for the Netherlands

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