A new generation of ‘winners’ is conquering the arena. They are companies, entrepreneurs and organisations that appear to effortlessly attract talent, attention and resources. They are difficult to categorise when examined from a traditional perspective. They do not fall under ‘for profit’ because they focus on society. But they also do not fall under ‘non-profit’ because profitability is very important. These new winners are opting for society-building entrepreneurship. They are combining better for me + better for the world and are playing their own game: The Positive Sum Game.
The arrival of these new players has changed the commercial landscape into a continuum. A new world has thus developed between, and on the boundaries of, profit and non-profit. A world that is currently home to the most popular companies, brands and organisations. A world where entrepreneurs, managers and employees can show more of their human side.
