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Herman Toch

Orateur
Néerlandais
Anglais
Photo of Herman Toch

Fil d'Ariane

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Boeken Herman Toch

Who is Herman Toch?

A new generation of ‘winners’ is conquering the arena. They are companies, entrepreneurs and organisations that appear to effortlessly attract talent, attention and resources. They are difficult to categorise when examined from a traditional perspective. They do not fall under ‘for profit’ because they focus on society. But they also do not fall under ‘non-profit’ because profitability is very important. These new winners are opting for society-building entrepreneurship. They are combining better for me + better for the world and are playing their own game: The Positive Sum Game.

The arrival of these new players has changed the commercial landscape into a continuum. A new world has thus developed between, and on the boundaries of, profit and non-profit. A world that is currently home to the most popular companies, brands and organisations. A world where entrepreneurs, managers and employees can show more of their human side.

    Next level customer centricity

    Looking to improve relevance, uniqueness or goodwill factor? Then embrace the latest phase of customer centricity. The last few years have been about new technologies, improving ‘convenience’ and realising a ‘frictionless experience’. The coming years will be dedicated to ‘customer experience’ (CX) that is combined with ‘social experience’ (SX) (read: good for the planet, people and animals). Better for me + better for the world is being incorporated into the customer experience.
    This is the best way for companies and organisations to create extra meaning for their customers. This has been demonstrated by the latest customer research. People want brands and companies to be allies that help and support them to become the best version of themselves so that they can contribute to a better world. This is offering completely new opportunities for companies, brands and organisations to create added value and assume a unique, relevant place in the lives of their customers.

    Herman uses this keynote to offer an insight into this evolution and to put it into perspective. He also offers very practical tools for companies, brands and organisations when implementing this new evolution in customer centricity.

    The power of Purpose: the heart of the value model

    Purpose is about using intrinsic motivation to inspire people. It adds meaning to their (working) lives. It makes them more positive every time they go to work. They are more committed and creative, and are also more open to various forms of cooperation. In short, Purpose helps people to ‘flourish’ during their daily activities.

    Purpose can be a very powerful tool for organisations and companies. It also serves as a compass for them. It helps them to become meaningful entities that make a positive contribution to the lives of their employees as well as to society in general. Purpose attracts talent, attention and resources. But Purpose alone is not enough. It must be integrated into business models, value chains and the day-to-day activities of companies and organisations. And this is quite tough challenge.

    The Employee Experience

    Recruiting and retaining talent is probably one of the biggest challenges for HR departments and CEOs, certainly where young generations are concerned.

    In the near future, millennials will represent the largest group of (potential) employees in companies and organisations. And this group has a fundamentally different interpretation of work and commitment at work. With this, meaningfulness and significance will play a more prominent role. They want a different kind of relationship with their employer. Better for me + better for the world is natural and necessary to them. Otherwise they will simply lose interest.

    Herman uses this keynote to offer an insight into this evolution and to put it into perspective. He shows how you can connect to millennials and genZ. Herman also offers very practical tools for companies, brands and organisations when implementing this new evolution in employee involvement and employee satisfaction.

    Photo of Herman Toch
    Photo of Herman Toch
    Photo of Herman Toch

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