Entrepreneurship and communication are in Krist's blood. He started his first communication company when he was eighteen, then had a stint as TV producer, and has been founder and main partner at communication agency Choco since 2002. Some years ago, he was the first in his field to say that authentic and transparent relationships would become crucial to companies and brands. This idea can also be found in his books The Economic Revolution and De Menseneconomie (the human economy).
In his book Uw werk en uw leven (your work and your life), besides organisations, he primarily focuses on the people that work there. “If we can reinvent the world around us, we should also dare to innovate ourselves.” People who hear him speak are always impressed by his vision, which he is able to convey with passion and humour, in a practical, realistic and meticulous manner.
