Eveline De Ridder

Speaker
Dutch
Photo of Eveline De Ridder

Who is Eveline De Ridder? 

Eveline De Ridder has more than 20 years of expertise in reputation management and crisis communication for companies. In 2008, together with 3 other 'partners in crime', she founded the communications agency Whyte Corporate Affairs, which in recent years has grown in a relatively short time to become the absolute market leader in Belgium with regard to corporate communications, public affairs, issue management and crisis communications, among other things. Eveline is an experienced and enthusiastic speaker on all Corporate Affairs-related topics. As the author of the book "Communicating when it is not (yet) burning", she mainly wants to increase crisis awareness in companies.

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    Crisis communication: Communicating when things are not burning (yet).

    Crisis communication is about the marbles, about a company's 'license to operate'. Crisis communication means: guiding companies and literally guiding their management through the storm. Or better yet: make sure that storm doesn't come. Sensitivity around a number of topics has increased sharply, which means that not only public figures, but also companies are under the social magnifying glass more than ever. Why does that happen and how do you deal with it? What does the outside world expect? And how can companies avoid crises, try to overcome them and – who knows – even come out stronger?