Eline De Munck - Bob Geraets

Speaker
Dutch
English
Photo of Eline De Munck and Bob Geraets

Who are Eline De Munck and Bob Geraets?

Eline De Munck and Bob Geraets got to know each other at JIM, which is a youth broadcaster owned by Medialaan. Eline is an actress and singer, and worked there as a presenter, while Bob worked as chief editor and director. In 2015, they channelled all their efforts into their entrepreneurial activities and founded a eyewear brand called Odette Lunettes.

It was a journey into the unknown but, thanks to their passion, creativity and drive, the brand quickly developed into a leading label that is also doing well at international level. It has certainly been exciting, and that's the way they like it. They started their business without investors, and with only their personal savings. If they failed, they would lose everything. They were well aware of that. But they made a conscious decision to set off on this adventure and to learn all the lessons that came with it. Eline De Munck and Bob Geraets are true entrepreneurs. But their young enterprise has been a real learning experience. How can you be a successful entrepreneur these days? Bob and Eline tell a remarkable and inspirational story about suffering many setbacks but always getting up again, about the need for a fresh perspective and about entrepreneurship 2.0.

    Entrepreneurship: jumping with a parachute

    Entrepreneurship based on passion and knowhow. How do you do it? With ups and downs and by taking risks. Odette Lunettes is a classic example of how you should establish a new brand. The success of Odette Lunettes no doubt has something to do with the complementarity of the team. Bob is the strategist who effectively oversees Eline's crazy plans. This requires trust and a rational approach. But a growing business must also look into the future. One of the most important qualities of a good entrepreneur is the ability to put the right people in then right place. Sometimes things go wrong, but sometimes things click immediately. And you always pay for the lessons you learn. Bob and Eline are entrepreneurs who find new ways to do business every day. Their expertise and drive are inspirational and insightful.

    A brand with its own look

    Eyewear brand Odette Lunettes was able to establish itself quickly thanks to surprising, remarkable and out-of-the-box marketing. Eline De Munck and Bob Geraets show you how you can look past more traditional approaches to build a brand with its own look. It starts with a nice product, but your marketing strategy really puts it in the spotlight.

    How can you supply your product to the public? How can you use social media? How do you improve your visibility in the media? How do you create street cred?
    By communicating and teasing, visualising a product and enthusing people: Bob and Eline spent years doing this in the media. How did they also manage to do this as entrepreneurs?
    Bob and Eline use this keynote to share their experiences with young and experienced entrepreneurs.

A very authentic presentation by Eline and Bob. Well done!

Simon Timmermans

Mast Agency

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