Bart De Leeuw

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Bart De Leeuw

Who is Bart De Leeuw?

Bart De Leeuw is a seasoned strategist and brand lover. After a 14-year career at BBDO, where he held management roles and was responsible for the communication strategy of various brands, he moved to The Oval Office. Here, he helped shape the agency's new positioning and immersed himself in the power of empathic communication.

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    Empathy works: How to communicate empathically between brand and people

    Our world has been firmly shaken in recent years. We are in an era where it seems that people are increasingly struggling to have constructive dialogues. Minor disagreements often escalate into intense, polarised discussions, where the space for mutual understanding and respect is lost. In this context of increasing divisions and sharp contrasts, there is a growing need for more empathy and understanding between people. Now more than ever, there is a strong call to understand and appreciate each other, despite our differences. But is this need for more empathy and dialogue also there between brands and people? And if so, how does this work? Based on research and peppered with inspirational cases, learn how you can get started with this yourself.

    Empathy works: How to communicate empathically between employer and employees.

    Our world has been firmly shaken in recent years. We are in an era where it seems that people are increasingly struggling to have constructive dialogues. Minor disagreements often escalate into intense, polarised discussions, where the space for mutual understanding and respect is lost. In this context of increasing divisions and sharp contrasts, there is a growing need for more empathy and understanding between people. Now more than ever, there is a strong call to understand and appreciate each other, despite our differences. But is this need for more empathy and dialogue also there between employers and employees? And if so, how does this work? Based on research and peppered with inspirational cases, you will learn how to get started with this yourself.