Who are Eline De Munck and Bob Geraets?
Eline De Munck and Bob Geraets got to know each other at JIM, which is a youth broadcaster owned by Medialaan. Eline is an actress and singer, and worked there as a presenter, while Bob worked as chief editor and director. In 2015, they channelled all their efforts into their entrepreneurial activities and founded a eyewear brand called Odette Lunettes.
It was a journey into the unknown but, thanks to their passion, creativity and drive, the brand quickly developed into a leading label that is also doing well at international level. It has certainly been exciting, and that's the way they like it. They started their business without investors, and with only their personal savings. If they failed, they would lose everything. They were well aware of that. But they made a conscious decision to set off on this adventure and to learn all the lessons that came with it. Eline De Munck and Bob Geraets are true entrepreneurs. But their young enterprise has been a real learning experience. How can you be a successful entrepreneur these days? Bob and Eline tell a remarkable and inspirational story about suffering many setbacks but always getting up again, about the need for a fresh perspective and about entrepreneurship 2.0.
A very authentic presentation by Eline and Bob. Well done!