Rachid Lamrabat

Speaker
Dutch
English
Photo of Rachid Lamrabat

Who is Rachid Lamrabat?

We live in a world of change. Since globalisation, a huge wave of migration has been triggered, with new people and new cultures. At the moment, more than 1 consumer in 5 has a migration background. Many companies in our country are blind to the opportunities offered by these new consumers. Due to ignorance, fear of negative reactions or short-sightedness.

Modern companies can ensure a solid future for themselves by connecting with these new consumers. It is, in fact, an unexplored goldmine. What opportunities can super-diversity offer our companies? Rachid advises companies, multinationals, academics and politicians to take steps into this new world and dare to think innovatively in the long term.

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    New worlds, new possibilities

    Our changing world needs a new user manual. The inflow and outflow of people and cultures offers endless positive opportunities. Rachid is a bridge-builder, who makes the connection between these new worlds and our out-dated ideas. If companies want to reach new customers, they have to know how they think and what they feel, and what needs and problems they have. Companies must dare to move towards this inter-cultural connection. Companies that still want to be relevant in this new market in five years’ time, have to take steps now regarding product development, strategy, range diversification, target group-specific marketing, human resources, etc.

We live in a multi-cultural country in a multi-cultural society, where we must be open to the needs and preferences of others, and can no longer generalise about them.

Diana Bolsens

Manager bpost

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I would really recommend this keynote by Rachid Lamrabat! Our society is changing, and traditional marketers are not paying enough attention to this. Rachid possesses a great deal of practical knowledge and adopts an enthusiastic approach to take you into the future; not in terms of technology, but in terms of how you can improve your ROI via (marketing) communication in the changing demographic constellation of our society.

Olivier Vandamme

Product manager Animal Health Bayer

Rachid piques your interest with an inspirational argument about the power of a multi-cultural society. He shows new business opportunities which are within reach if you regard ‘new Belgians’ as worthy consumers.

Bruno Bamps

Director of Enterprise, province of Limburg