We live in a multi-cultural country in a multi-cultural society, where we must be open to the needs and preferences of others, and can no longer generalise about them.

Diana Bolsens

Manager bpost

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I would really recommend this keynote by Rachid Lamrabat! Our society is changing, and traditional marketers are not paying enough attention to this. Rachid possesses a great deal of practical knowledge and adopts an enthusiastic approach to take you into the future; not in terms of technology, but in terms of how you can improve your ROI via (marketing) communication in the changing demographic constellation of our society.

Olivier Vandamme

Product manager Animal Health Bayer

Rachid piques your interest with an inspirational argument about the power of a multi-cultural society. He shows new business opportunities which are within reach if you regard ‘new Belgians’ as worthy consumers.

Bruno Bamps

Director of Enterprise, province of Limburg