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David Steegen

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Dutch
French
English
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Who is David Steegen?

“Everything he does is an excuse to share his thoughts”; that’s what his close friend Stefan Himpe once said about him in De Morgen. And David Steegen has done a lot. This includes managing communication for a film company, a TV broadcaster, politician Guy Vanhengel, and now RSC Anderlecht. In between, he has also been manager of football services at Belgacom TV, established sports broadcaster Exqi Sport, wrote the books De zomer van Mexico ’86 (The summer of Mexico ‘86) and 100 jaar RSC Anderlecht (100 years of RSC Anderlecht) and worked as a columnist for weekly magazine Bruzz.

As an expert communicator, David Steegen is the perfect person to inform you about the communication policy of an elite sports company. His lectures contain striking examples and captivating anecdotes from daily life as well as stories that can be appreciated by football fans and non-sports enthusiasts alike. He speaks fluently about his favourite sport, but also about his favourite city (Brussels), where Dutch and French speakers are now a minority and where security is a hot issue. He passionately expresses his own take on the city’s past, present and future, as well as that of Belgium in general.

  • Staying calm when things heat up: crisis communication and what companies can learn from football clubs

    Marketing & communication
    Entertainment

    David uses his lectures to precisely highlight similarities and differences between the communication of companies and that of football clubs. This includes carefully manoeuvring between daily fire-fighting and a long-term vision, conveying (not so) good news and dealing with social media and journalists in general. When speaking, he supports his arguments with many examples and specific cases, which increase familiarity but also transcend the world of football, thus offering something valuable to every manager.

  • Everyday life: behind the screens at Anderlecht

    Media & culture
    Entertainment

    Football clubs are increasingly becoming a microcosm of society. Top players are individuals with their own egos, yet they have to work together to realise top performances. They have diverse backgrounds and respond differently to different situations. At the same time, football has become a global business, in which the power of money, agents and sponsors is considerable. Supporters and the media scrutinise everything from the sidelines, and turn minor quarrels into insurmountable rifts.
    David Steegen is perfectly placed to offer you an intriguing insight into the individual and collective guidance and support offered to players when dealing with all the parties involved - to differing degrees - in the activities of elite clubs.

  • Brussels as breeding ground: time for a future

    Current affairs

    According to a documentary by German broadcaster ZDF in March 2012, Brussels is the most dangerous city in Europe. This towering position should perhaps be taken with a pinch of salt, but there is certainly a sense of insecurity among some residents. Too many levels of bureaucracy and lord mayors who are frightened to take action against potential voters, at the expense of local businesses. David punctures the exaggerated importance which is attached to community in a city where only a minority still has real links with the Flemish or French-speaking community. How do we deal with a growing population containing 128 nationalities? David Steegen was born and raised in Brussels and doesn’t shy away from touchy subjects. In an enlightening lecture, he looks for causes while keeping an open mind about the future. A must-hear vision for everyone who cares about our capital city.

Photo of David Steegen
Photo of David Steegen
Photo of David Steegen
Photo of David Steegen

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