Read My Lips Privacy Statement

About this Privacy Statement

Read My Lips places a premium on respecting the privacy of its customers and the visitors of its website. Which is why Read My Lips is keen to provide full, clear and unambiguous information about the precautions and steps we put in place regarding the treatment of personal data. Read My Lips is committed to processing your personal data lawfully, fairly, and transparently in full compliance with the General Data Protection Regulation (GDPR). In this Privacy Statement, we inform you about:

  1. Who we are
  2. Which role we assume in the processing of personal data
  3. Which personal data we collect and process, why we do so and how long we retain your data
  4. Which rights you have and how you can exercise these rights
  5. Who to contact for questions about this Privacy Statement
  6. With whom we share certain data and why we do so.

With this statement, Read My Lips’ wants to inform you of the processing of your data for which it acts as the so-called Data Controller.


Who are we?

Read My Lips BV is a company with registered office at 308 Brasschaatsteenweg in 2920 Kalmthout and company number 0831.645.732.


Which personal data do we process?

Personal data encompass all information regarding an identifiable person or a person to be identified. This may cover anything from a name, identification details, across professional career information and online identification details to any other data in connection with a given individual.

The processing of personal data covers all possible operations performed on these data, such as the retrieval, collection, retention/storage, recording, alteration, supplementation, consultation and analysis thereof.

Read My Lips processes your personal data for a variety of different purposes (see D), pursuant to various legal bases, and ensures that only those data are processed that are strictly required.

Read My Lips collects and processes various personal data of its customers. This relates to the following personal data:

  1. first name and surname, national number, address; marital status, bank account number, family household composition, date of birth, place of birth, telephone number, e-mail address, VAT number, company number, etc.;
  2. professional career details and details of posts held
  3. data gathered via e-mail, telephone calls, our contacts, social media, etc.


Why do we process these personal data?

The data listed above are collected to enable us to contact the customer where he requests to be contacted, and/or pursuant to a legitimate interest such as for (re)marketing purposes, and/or as part of the execution of an agreement concluded with the customer.

Read My Lips also uses various tools to establish visitors’ surfing and clicking behaviour on its website, for example by means of cookies. This avoids you having to fill in the same web form twice, enables you to complete an unfinished order, etc., whilst ensuring you enjoy the best possible user experience on our website.

Read My Lips processes your personal data only in the following cases:

  • where you have given Read My Lips your express consent for us to collect your data or where processing is necessary;
  • for the execution of an agreement;
  • in order to comply with statutory or regulatory obligations;
  • to respond to all legitimate requests from granting or supervisory authorities to be given access to the data;
  • to pursue the legitimate interests of Read My Lips or those of a third party;
  • for administration and accounting purposes.


Your rights are protected

Read My Lips ensures that you retain control over your data and that you are able to exercise your rights as detailed below at all times:

  • Right to information, access and consultation

You have the right to consult your personal data free of charge and at any time, as well as to be apprised of the kind of use that is made of your personal data by Read My Lips.

  • Right to rectification, deletion and restriction

You are free to decide whether or not to share your personal data with Read My Lips. In addition, you have the right to request Read My Lips at all times to rectify, supplement or delete your personal data. You may also request Read My Lips to restrict the processing of your personal data. However, other statutory laws exist which require Read My Lips to retain certain data in this respect.

  • Right to object

You also have the right to object against the processing of your personal data for serious and legitimate reasons.

  • Right to data portability

You have the right to receive your personal data as processed by Read My Lips in a structured, commonly used and machine-readable format and/or to have your data transmitted to other data controllers.

  • Right to withdraw your consent

When the processing is based on your prior consent, you have the right to withdraw such consent.

  • Automated decision-making and profiling

The processing of your personal data excludes profiling, nor shall Read My Lips subject you to automated decision-making. However, the above right shall not apply where the decision-making
 1) is required in order to conclude or execute an agreement;

 2) is permitted by law;
 3) is based on express consent.

  • Exercising your rights

You can exercise your rights by contacting Read My Lips (E:

  • Complaints

You have the right to file a complaint with the Belgische Gegevensbeschermingsautoriteit (Belgian Data Protection Authority), 35 Drukpersstraat in 1000 Brussels, Tel +32 (0)2 274 48 00, Fax +32 (0)2 274 48 35, e-mail: contact(at) Doing so does not prejudice your right to bring the matter before the civil court.

If you were to incur harm as a result of the processing of your personal data, you are free to bring an action for damages.


How long do we retain your personal data?

We retain your data only for as long as necessary to provide you with the Read My Lips services and for the legitimate and business purposes listed above.

Obviously, we are also required to comply with statutory data retention periods and certain data must remain available for the resolution of disputes. In fact, actions may be brought up to 10 years following the expiry of a contract.

Read My Lips shall, for example, assess with which parties it still maintains an active relationship, which would warrant the personal data to be kept on file. Where this is no longer the case, we shall delete the data from our database.

We use personal data of potential new customers for 5 years unless a contract was signed with the prospect in the interim, in which case a new 5-year period will start. The prospect remains free to request to have his data deleted at all times.


Read My Lips protects your data and does not off-handedly disclose them to third parties

Read My Lips makes ensures that only those persons are able to view data where these data are relevant for them to perform their duties, such as to communicate with you on the performance and delivery of our services, for instance.

Read My Lips does not sell or rent our your data to other parties.

Read My Lips puts in place appropriate internal technical and organisational measures to prevent personal data from ending up in the hands of, or being processed by, unauthorised persons or from being accidentally altered or destroyed. The premises, servers, the network, the transfers and the data are strictly secured. Checks are performed regularly to ensure an optimal level of security.

We impose strict requirements on our processors to raise the protection level of their applications to the highest possible standard.

Our staff are bound by a strict duty of confidentiality. They receive training on the principles and the application of the privacy rules. In the performance of their duties, they are required to comply with the in-house privacy policy which applies to all members of staff.


Which parties may your data be disclosed to?

  • Service providers

Read My Lips calls on the services of companies for the processing of personal data on its behalf. Read My Lips has put in place binding arrangements with these processors regarding the legal, transparent and secure processing of the data. The processing operations carried out by processors relate to support functions, such as:
 - Customer management

Marketing support, marketing automation and market research

Financial management, billing, payments, etc.

Staff administration

ICT management

Processors that supply applications to keep track of user behaviour on websites

Mail clients for direct mailing

Postal and transport services.


  • Partners

As part of specific partnerships we have in place with certain partners (such as NV Pelckmans publishing company and its various entities which are part of this organisation) we may on occasion share data with said partners.


  • Government and authorities

We disclose your data to the government and the relevant authorities where this is required by law.


Amendments to this Privacy Statement

Read My Lips may amend this Privacy Statement at any time. The latest version is always available at For all major substantive amendments, Read My Lips shall inform you through its website or other channels by which we communicate with you. If you have any queries regarding the protection of your privacy, please contact us at